How we build a Hive Map in ten working days

The research steps, the scoring sheet and the mistakes we stopped making.

Wordhive editorial team
Studio notes · October 5, 2026

Editorial demonstration. This sample has no named expert review or client-data attribution.

Days 1–2: understand the business

Begin with products, customers and the questions sales hears repeatedly. Record the audience, the buying decision and the value of answering each question. Agree what the content program is meant to change before choosing topics.

Days 3–4: inventory the library

Collect existing URLs, search queries and available performance data. Group overlapping pages. Mark the pages that need a refresh, those that can be consolidated and useful material that should be kept.

Days 5–6: build the clusters

Choose a pillar that gives readers the complete picture. Add focused support articles, honest comparisons and existing pages worth refreshing. Assign a clear role to every URL and write down the intended links.

Days 7–8: score and sequence

Prioritize business relevance, reader demand, existing authority and effort. Publish the useful foundation first. The sequence should reflect dependencies: a support page needs somewhere meaningful to link.

Days 9–10: agree the first sprint

Review the map with the client, resolve overlapping topics and choose the first briefs. Record the owner, evidence needed and success measure for each page. The map is a working plan and should change as the program learns.

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Wordhive editorial team

Practical notes on planning and maintaining a connected content library.

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