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The Hive Map method
A plan where every article knows its job.
Below is an example Hive Map for a fictional fintech client with three clusters. Click a pillar to open its cluster, pick an article to see its role, and move the timeline to watch coverage grow.
PublishedPlannedP Pillar · S Support · C Comparison · R Refresh
Four phases
How a Hive Map gets built and tended.
Weeks 1–2
Research
Sales and customer interviews, search and AI prompt research, audit of what you already have.
Weeks 3–4
Map
Clusters scored by revenue potential and difficulty. Every URL gets a role and a link plan.
Month 2 on
Build
Pillars first, then supports and comparisons. Refreshes run in parallel.
Ongoing
Tend
Monthly reporting, quarterly map reviews, refresh cycles and new clusters.
Want a Hive Map for your site?
The audit includes a first sketch of your top three clusters.